“I live on lifeisbetterinblue.com” - Danny AIrport Operations (ORD)
“Everyone in my group is 100% mobile. I use an iPad or phone to access the site.” -Lance Pilot (JFK)
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| © 2018 ROC Group
JetBlue (NYC
‐
based, NYC team)
Content:
Benefits
Purpose:
3
‐
year comms partnership
Seeking:
Creativity & innovation. Freshness.
Extend the brand. Culture
‐
change
experience. Digital prowess